The US-COMP team had a name, but needed something to make their brand stick. We met with them to talk about their brand differentiators and Lauren set to work selecting a typeface and creating a mark as unique as their services.
Building the Brand
The chosen logo utilizes geometric shapes as a nod to the structural materials being explored for the development of ultra-strong composites by computational design with colors closely tied to their funding partner, NASA.
US-COMP came to the Monte team looking for a brand and a website that could wow not only their funding partner, NASA, but also other research colleagues and organizations. We started the design with a simple navigation, paired with a large photo showcasing the impact of their research in space with clear actions. The audience can learn about the Space Technology Research Institute award from NASA, see the four areas of research being conducted in the center, and learn about the research objectives.
See it live here
Custom Web Technology
As you navigate through the site, you can see the researchers involved in the project in various levels, from the leaders of the four main thrusts, as well as the faculty, staff, partners, and students. The research team members are represented on the technology pages, highlighting the specific area of research they are contributing to. These technology pages provide each group with an opportunity to describe the goal of their research, while also highlighting specific projects, the primary researchers, and a photo (if applicable).
The critical aspect of this website is to highlight the training being done to prepare students at both the graduate and undergraduate levels to contribute to the materials development workforce. Photos on the education section highlight that research, while also calling out the universities and partner companies participating to further draw in interest from students looking to grow in the field of carbon nanotube-based composite materials.
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