The name (and the logo) are the core of any brand, and when we first heard "Goldstrike," we thought it was... striking... but not quite the right fit for a predictive analytics company with a focus in higher education. We voiced our concerns, and then led them in a naming expedition—complete with ranked lists of names and a Decision Maker Aid, custom built by Matt in Excel. The result? SightLine.
A strong name needs the support of great logo design to be successful. Lauren created a multitude of logo concepts based on the ideas of predication and analytics. After revealing two pages of logos to the SightLine team, they narrowed them down to two directions, then just one. A few variations of logomark and colors later, and the final logo was born. The logomark represents the "scattered" data that SightLine analyzes and interprets before forming the outcome: the straight line of colorful dots. They are arranged in a left-to-right upward angle, representing the growth and positive change that results from working with SightLine.
Learn more about the SightLine logo process
The SightLine team needed a brochure to leave behind at tradeshows and presentations. It needed to be small, yet informative. After brainstorming, the four-panel brochure with a gate fold was the winner. Measuring in at just 5.25 inches square (folded) the brochure is small but mighty: it opens to nearly 21 inches to reveal content describing their services by department. It also highlights their efficiency through a 4 week start-to-finish timeline. The graphic design is simple and clean to allow the story and textures to shine.