Our success with SightLine didn't begin with the website.
We got involved much earlier—first with the name, then the logo, and then several supporting pieces. As you review the projects below, keep one thing in mind: cohesion. Because our skills go far beyond websites, we build brands that are unique and long-lasting.
The name (and the logo) are the core of any brand, and when we first heard "Goldstrike," we thought it was... striking... but not quite the right fit for a predictive analytics company with a focus in higher education. We voiced our concerns, and then led them in a naming expedition—complete with ranked lists of names and a Decision Maker Aid, custom built by Matt in Excel. The result? SightLine.
A strong name needs the support of great logo design to be successful. Lauren created a multitude of logo concepts based on the ideas of predication and analytics. After revealing two pages of logos to the SightLine team, they narrowed them down to two directions, then just one. A few variations of logomark and colors later, and the final logo was born. The logomark represents the "scattered" data that SightLine analyzes and interprets before forming the outcome: the straight line of colorful dots. They are arranged in a left-to-right upward angle, representing the growth and positive change that results from working with SightLine.
Learn more about the SightLine logo process
The MONTE team has supported SightLine over the last few years in the creation of multiple sales tools, from a four-panel brochure to whitepapers, insert cards, and tradeshow materials. Lauren makes sure that each new item, regardless of shape or size, represents the SightLine brand in a consistent manner. The logo, colors, fonts, and design elements are always uniform—ensuring each touchpoint is a seamless brand experience.