
The Process
The Aluminum Extruders Council (AEC) was seeking a way to differentiate their market-facing content from their member-facing material with a contemporary and interactive site. Our team kicked off the process meeting with four board members to talk about their vision, learn what the organization means to them, and hear about what elements of extrusion matter most. Our team took that knowledge to create a home page slideshow that features beautiful and recognizable extrusions with a block to call out the primary extrusion benefits before moving into case studies to drive home the advantages.

Custom Row Styles
We added a custom industries row to highlight the presence of extrusions in the three primary areas: transportation, building & construction, and infrastructure and highlight the upcoming ET Seminar.

Fully Responsive
Every website we design looks great on all screen sizes: from large desktop monitors to tablets to smartphones. The font sizes are easily read, so your website visitors have easy access to the information they need.
content entry
Our team added all of the content to the website using carefully organized documents prepared by our team and followed by AEC to ensure content structure consistency from page to page. Careful attention to detail was utilized throughout the process, including adding redirects from pages on the original site to the new pages to maintain search rankings. The client maintains the website on their own following a training conducted after launch.
Our team worked closely with AEC to reduce the structure of the website, put everything in clear and logical order, and design the pages and the content on the pages to best educate the audience. The site further links out to “Your Membership (YM)” to share member related information.