Crystal-Clear Connection

Nod to the Past

Although came to our team for a website, but we expressed our concerns about the effect their dual-branding had on their customers. We began the project by exploring ways to bring the two entities under one cohesive brand – Lauren analyzed their existing logo with the large circle and a serif font and worked with those elements to create a simpler and cleaner logo, repositioning the circle between the up and net to represent both the dot and provide an easy to remember branding element. 

Brand Experience

Once the logo was finalized, worked with Lauren to redesign their building signage for their L’Anse, Baraga, Chassell, and Crystal Falls locations. Several of the offices also have created welcome walls with a pop of branding for their customer facing sections, all built and installed by Elite Signs in Chassell. To accompany their new brand, Lauren also updated the badges technicians use and created new business cards.

promotional business materials

Audience Education

During our rebranding efforts, expanded their fiber internet services to specific areas in the city of Houghton. They were looking for a way to educate residents in those areas about fiber internet and the differences they might experience from shared cable services. The door hanger also worked to explain options residents have to move to fiber internet and ditch their cable connection entirely – from streaming services to devices and antennas. The campaign served as an educational tool to help residents understand the freedom of fiber internet. 

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business photography

Faces of Service

It’s about the people – from the customer service representatives that greet you to the computer and internet repair technicians. The team at is dedicated to providing the best for their customers and Matt worked to showcase that dedication in photos used throughout the site – capturing the team hard at work in the office, in the bucket trucks, or on the ground. 

You've got options

The Internet & Phone web page highlights the options a package with provides to customers, including bundled or standalone services with an explanation of a dedicated internet service (when compared to shared services from cable providers), a listing of the options provided in the traditional package, as well as a mapped page to denote fiber and DSL services.

websites for businesses with clear calls to action

Clear customer support

And because it’s all about the people – wanted their customers to easily be able to contact their customer service representatives while exploring the website, so contact form blocks are present in the right sidebar of nearly every page of the site. The contact us and support menus always present at the top provider customers with another easy touchpoint for contact. 

interactive mapping

Built by Chris, the Fast Fiber & DSL Internet services page has a fully interactive Google map with zoom-in capabilities. The blue area on the map displays where DSL internet is commonly available, while the red roadway lines show where fiber internet is available. The left side encourages customers or interested parties to call for questions regarding coverage with expandable sections for frequently asked questions about fiber and DSL internet. 

website design and messaging

TELLING THE STORY has a unique story to tell its customers, so getting the message right was key. It was important for customers to quickly see the internet service options, but the offerings vary slightly for home and business customers. Monte created buttons on the home page slideshow that clearly direct home and business customers to the correct sections within the Drupal website.

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