Taking a Brand to New Heights

brand refresh logo update

Before / After

The good news? Hall Associates Flying Effects was growing in leaps and bounds. The bad news? Their name was tying them down. It sounded like a law firm, and was occasionally confused for a competitor with a similar name. They attempted a rebrand in-house, but couldn't find common ground. They called Monte to assist in the rebrand, and after several serious discussions and rounds of naming exercises, Vertigo was born.

theater logo design


The Vertigo team had a unique request—because they often create their own equipment from metal, their new logo needed the ability to be laser cut. Lauren chose a modern, thick typeface and added "slices" to ensure its usability on metal, paper, screens, and more! We incorporated the Vertigo logo in a variety of media: business cards, letterhead, PowerPoint template, and a responsive website. Check out the full project to learn more!