Before / After
Blaze Medical Devices had a huge brand advantage—their name was short and memorable. However, their logo was neither. Lauren designed a clean, simple logo that features a red mark that both represents fire and a drop of blood, something their products and services revolve around.
The new logo was incorporated in business cards, a flyer, and a website. Lauren chose a complimentary blue to both signify the healthcare industry and "cool down" the brand color palette.