Setting the Tone 

The Michigan Fresh Fish campaign needed photos to tell the stories of commercial fisherman and aquaculture farmers in advertisements, in event posters, and in the landing pages to educate the residents of Michigan about the benefits in eating and purchasing Mi Fresh Fish. Matt set sail before the dawn with commercial fisherman and captured photos as they brought in their catch. He also traveled to several Michigan-based aquaculture farms to showcase their properties and the work they put in to raise, catch, and sell high quality Michigan fish.