Human Factors Video

The Story of Human Factors 

The Cognitive & Learning Sciences Department was looking to highlight the Human Factors program at Michigan Tech. After conducting focus groups and interviews, we were led to the HF (Human Factors), IF statements that allow us to highlight elements of the program or career field that align with potential students. We used those elements throughout the video, pulling in relevant interviews and overlaying hands-on b-roll footage experienced in labs through the program. With endless options in career fields and small class sizes, the Human Factors program has a lot to offer and now that can be shared on social channels to promote to future Michigan Tech students. 

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