BEFORE / AFTER
Trust is critical in an intimate care setting. Patients seek to rise up and change during treatment, so using blues and greens in a stable font, Lauren incorporated a mark that can be interpreted as both a larger bird and a smaller bird rising out of the water.
The new logo design was adopted in their corporate business cards and communication materials, signage present at their four western Upper Peninsula locations, and on their website. For more details, you can visit the full Phoenix House project.