Overview
A brand built to fly.
Hall Associates Flying Effects had outgrown a name that sounded more like a law firm than a company that flies performers, scenery, and even vehicles through the air. We worked through naming, logo development, brand applications, and web design to create Vertigo: a bold identity with the same sense of motion, precision, and theatricality as the work itself.
CLIENT
Vertigo
Services
Logo, Branding
The Challenge
The business was growing, but its name and identity were holding it back. “Hall Associates” didn’t communicate what the company actually did, could be confused with another business, and wasn’t giving the team the distinctive presence its highly specialized work deserved.
Our Solution
We started at the beginning: the name. After extensive naming exploration, Vertigo emerged as something edgier, more memorable, and much better suited to a company that makes impossible-looking movement happen on stage. From there, Monte built an identity designed to perform everywhere the brand needed to go.
Brand identity
Vertigo
Designed for drama. Engineered for reality.
