OVERVIEW
Design that reflects 100+ years of reliable service
While up.net's dedication to pursuing the latest technology has never wavered, their outward facing brand no longer matched the quality of their service and exceptional local customer service.
Client
up.net
Services
Branding, Photo, Web, Video, Design, Ads
THE CHALLENGE
Balance the legacy of Baraga Telephone Company with the momentum of the future: up.net's fast fiber internet and broad range of services.
OUR SOLUTION
Create a simple, strong identity that can be easily and quickly implemented, while incorporating Baraga Telephone Company to provide a bridge from past to present.
BRAND IDENTITY
up.net
Took a semi-negative and turned it into a positive: up dot net. Red dot? Easy button? You decide.
Palette
Type
THE WEBSITE
Reliable. Fast. Local.
WEBSITE
Keeping it real
Real people. Real fast. Real support. This headline (created by Monte) is featured on a call-to-action in up.net's website footer for a reason. There is simply no substitute for a multi-generational, family run business that built its brand on reliable service backed by real people.
This reality is the core of up.net's brand. The website's job is simple: reflect reality. So we feature photos taken by Matt (and their team), make promises they intend to keep, and highlight services that can't be beat. The design is punctuated by the "ripple effect" of their brand identity echoing throughout the community and decades past.
We engaged Monte Consulting several years ago with the thought of modernizing our website. After meeting with their team and going over the project we realized that we didn't just need a new website, we needed a complete re-branding. They brought up a lot of points and options that we had never considered. And they were 100% right. The Monte team was able to help us every step of the way, from branding, website design, custom photography and even market research. Whenever we meet, they always have additional insight and ideas we had never even considered. We've recommended them to several of our business partners and wouldn't hesitate to continue to do so.
Keeping the Connection Clear
up.net—your internet easy button
MOBILE-FRIENDLY
Easy peezsy
Adapting from mobile to tablet to laptop to high def monitor with ease, the up.net website mimics the real-life experience every customer experiences: effortlessly easy and delivered as promised.
DOOR HANGING
Friendly neighbors
You might be surprised that a technology company is out knocking on doors and leaving door hangers to share community updates... but you shouldn't be if you've gotten this far. Come visit up.net in Northern Michigan's Keweenaw. You won't regret it.
EXTERIOR SIGNAGE
Nailed it
When it comes to multiple touchpoints from signage to vehicles to tiny labels on internet equipment... a simple yet recognizable brand is key. The greatest strength of the up.net brand is its simplicity of design, and ease of implementing it just about anywhere.
Connected at Every Touchpoint
Simple. Clean. Consistent.
