Overview
Precision Built & Designed
We partnered with UPP to strengthen how the company presents its capabilities across every touchpoint, from logo and brand materials to web, video, animation, photography, and print. The result is a more unified brand that reflects the precision, performance, and quality UPP brings to the aerospace industry.
CLIENT
United Precision Products
SERVICES
Logo, Web, Photography, Print, Video, Tradeshows
Before and After
From Familiar to Focused
Highlight precision and quality with simplicity.
United Precision Products
industrial
We refined UPP’s logo into a cleaner, more confident identity that better reflects the precision and professionalism behind the brand.
BEFORE
AFTER
Before
While United Precision Products Co. Inc. approached us with a request for a corporate video, marketing media, a PowerPoint presentation, and tradeshow materials, the project took an u-turn at our first question: What do your clients call you? The answer was UPP, and we had a new starting point—rebranding and logo design.
After
The new logo places the focus right where it belongs: on UPP. The simple aircraft arrow implies their work in the aerospace industry, while the contrails hint at UPP's ability to take action and deliver quickly. Their blue signifies that they are reliable and trustworthy, while the yellow accent color shows their energy and flexibility.
Brochure Design
Branding doesn't stop at the logo—it actually starts there. We designed a range of marketing media (brochure, flyer, business cards, PowerPoint template, website, etc.) using the brand colors, typeface, and design elements to create a united identity approach for UPP. Matt also took photos at UPP's location to help their audience visualize their services and understand the precision of their parts
Brochures are effective tools for explaining your products or services. Every brochure—no matter how simple—can help build your brand in the eyes of the public. Professional photography combined with impactful headlines tell a story that isn't easily dismissed. The MONTE team covers all the bases, from writing and messaging to photography and design.
Tradeshow Design
Posters, booth backdrops, podium, tablecloths, brochure racks, hanging signs, freestanding structures, brochures, giveaways, videos... whew, where do you start with tradeshow planning? Don't worry—we help with that too. Leverage our experience and put your best brand forward at your next tradeshow.
Right the first time. Whatever it takes.
United Precision Products (UPP) creates fasteners for aerospace. Their products literally hold planes together and keep them flying. The level of precision and quality needed in their industry is incredibly high, but communicating this can be a struggle. In scenarios like this, a video can bridge the gap very effectively.
Point of view
Matt interviewed several employees on camera to illustrate their commitment to quality and their dedication in treating each part like a jewel.
Custom animated logo
Custom animations were created for use in the introduction and closing of the video to create a motion-filled connection to the aerospace market.
Post Production
Matt captured a wide range of footage in just a few hours and then assembled it to seamlessly tell the full story of United Precision.
CLIENT
We pride ourselves on getting it right the first time. We need help creating the the right marketing materials.
MONTE
No problem. What are you looking for?
CLIENT
We need a new logo, photos, video, brochures, tradeshow booth, and a website.
MONTE
We're here for this.
Responsive Website Design
Following the creation of the new logo, Lauren created a graphic design mockup of the website. The design was built by our development team to be responsive, so it easily flexes to fit both tablets and phones in addition to laptops and desktop computers.
Custom Web Technology
Leaving the parts search capabilities in place using their existing database, we adjusted the website platform to allow UPP to easily and quickly update content throughout the website using the Drupal content management system. Following the completion of each website, we train our clients on how to add pages, edit text, and add images. We also record this training, so they can easily train new employees and refresh their memories on the process.
