Overview
More than a place to play.
Tree House had become a trusted connection point for families throughout the community, but its identity hadn't kept pace. Our team brought naming, branding, illustration, photography and web together to create a warmer, clearer and more cohesive presence built around what matters most: families connecting with people, programs, and resources.
CLIENT
Tree House
SERVICES
Logo, Web, Illustration, Photo
THE CHALLENGE
Tree House offered far more than play, but that wasn't always clear. People often recognized individual programs or the physical Tree House without understanding the full organization, its resources or the relationships behind them.
OUR SOLUTION
We created one connected brand around the whole family experience—starting with research and naming, then carrying the new identity through logo, illustration, photography, and a redesigned website built in Squarespace for easy editing across the organization.
Brand Identity
Tree House
The new identity builds on the warmth and familiarity of Tree House while giving the organization a stronger, more unified presence as a resource for entire families.
Palette
Type
The website
Reshaping a web presence
BEFORE AND AFTER
Talk about a transformation
BEFORE
AFTER
Reshaped Web Presence
From a website built around separate programs and information to one clear, welcoming family resource.
The refreshed site combines the new brand, custom imagery and simpler navigation into an experience centered around what families actually need—understanding programs, finding support, seeing what's happening, and connecting with Tree House—while also giving donors and community partners a clearer view of the organization's broader role.
Real families. real connections
Photography showcase
The new brand needed imagery that felt just as genuine as the organization.
We focused the photography on real interaction—parents and children playing together, story time, family activities, staff helping parents, workshops, and everyday moments inside the Tree House. The final result is a photo library that shows the relationships behind the programs instead of simply documenting the space.
