Overview
Clearer Engineering
REL does a lot. From non-destructive testing and high strain rate testing to control systems, precision machining, material handling, lighting, and highly engineered custom solutions, the biggest website challenge wasn’t finding something to talk about. It was creating a structure that made all of it understandable.
We worked with the REL team to rethink the website from the story down—developing a stronger parent narrative, organizing the site around product and market realities, and designing a more visual, flexible Drupal experience built to grow with the company.
Client
REL Inc.
Services
Web, Video
The challenge
REL’s breadth is one of its biggest strengths—and one of its hardest things to communicate.
our solution
We created a digital framework capable of handling the complexity without feeling complicated.
The new approach organized REL around clear product verticals, stronger cross-linking, advanced search, flexible content structures, and a more cohesive message centered on the highly developed, relentlessly engineered solutions behind the company.
A site engineered like the work
This wasn’t simply a visual refresh. Monte worked through the architecture, messaging, content hierarchy, photography approach, page systems, search experience, and long-term content needs before bringing the site together in Drupal.
The goal was straightforward: function like an industrial website, without looking like every other industrial website. REL wanted an experience that felt familiar enough to use immediately but distinctive enough to set a new standard in its space.
Modular by design
REL is constantly evolving, so the website couldn’t be built around one fixed moment in time.
Monte developed reusable rows, content blocks, featured-content modules, news structures, team content, cross-links, and flexible page patterns that could support different product areas without forcing every section into the same mold.
That flexibility also gives the REL team room to add case studies, configurations, technical information, video, resources, and future content as individual areas of the business continue to mature.
It Takes A Community
Building world class equipment for the aerospace, automotive, oil, and material testing industries requires support from a range of companies. The team at REL needed a way to share their message about the strength of their local connections that allows them to move from ideation to integration in customer facilities worldwide.
Matt headed to REL to capture footage of Josh telling the story about relationships building, while further collecting b-roll to be used to highlight every element that goes into the products created at REL.
Making a splash. Literally.
Even the video intro was engineered to mean something.
Monte animated the REL logo dropping into a tank of water, where the mark is revealed in full color as it is rinsed—a visual nod to the finishing processes used in REL’s own work. It created a recognizable branded intro that could carry across future video content while connecting directly back to what REL does.