overview
Elevating the Industry
The Metal Building Manufacturers Association came to us ready for more than a website refresh. They wanted a digital experience that could help elevate perceptions of metal building systems.
We reshaped the site around striking project imagery, industry education, technical resources, and member expertise—creating a more visual, intuitive experience for architects, designers, builders, members, and anyone considering metal for their next project.
CLIENT
Metal Building Manufacturers Association
SERVICES
Web, Illustration
THE CHALLENGE
MBMA had the expertise, research, and real-world projects to demonstrate what metal building systems can do. The challenge was making all of it easier to find—and more compelling to explore.
OUR SOLUTION
We rethought the experience from the outside in. We brought design to the forefront and paired that with education. The result balances inspiration with information: show what's possible, then make it easy to learn how to make it happen.
The website
Reshaping a web presence
MBMA's new website needed to work for two very different kinds of visitors: those who needed to be inspired by metal buildings and those who already understood the industry and needed technical answers fast. We created a visual system that moves naturally between those needs.
BESPOKE VISUAL LANGUAGE
Drawn specifically for the new digital identity
Custom line art created to complement the new digital experience
The custom drawings we created give MBMA a visual language that sits naturally between engineering and architecture.
Used throughout the site, they complement project photography without competing with it and reinforce a central idea behind the redesign: metal buildings aren't limited to a single look, use, or architectural style.