About the Book
Destination Unstoppable is the title of a book that tells the story of Maureen Monte using a strengths-based approach to help a high school hockey team win the state championship. After Maureen worked with the team, they had 0.909 win rate, outscored the competition 67 to 16 goals over 11 games, and shut out the competition in the semi-finals (8-0) and the state championship (4-0). They became unstoppable. Learn more about the book here.
Team Effort
What part did we play in this great triumph? The game plan was to design the book cover... and that morphed into renaming the book, rebranding Maureen, designing the book cover, creating a promotional video, and redesigning her website. Oh, and we designed new business cards that were printed on thick plastic--a winner for sure.
“History is littered with gifted individuals and teams that failed to reach their full potential. You must invest in a player’s strengths and the strengths of the collective to build a championship team. This book will teach you to discover the untapped talent on your team, and harness it to reach your Destination Unstoppable”
Ryan Diem, Super Bowl XLI Champion, Indianapolis Colts ’01-’11
Branding
While discussing the book and Maureen's vision for her business, we together came to the conclusion that a brand refresh was needed. With her new focus on team sports, we chose a simple, modern, and timeless type that conveys both strength and flexibility.
Fresh Perspective
While we learn something new from each of our clients, it is rare that they have the ability to change our view or way of thinking. It is clear that Maureen's ability to listen intently and ask incisive questions is crucial in her ability to turn entire businesses, and teams, around.
That Good
Part of the book cover design process was reviewing the amazing reviews and determining which should be featured on the cover. This particular review packed a tremendous amount of power into a single sentence. Movie rights... hm, Matt does have a theatre background.
the website
Giving the Story Room to Grow
When your sister writes fabulous books, you make sure she gets a fabulous website to match.
Brand Design
Maureen asked the Monte team to design both of her book covers (as well as her business cards, t-shirts, and more). While the book Destination Unstoppable has been in print for some time, Maureen's latest book—Win Like a Girl—was not yet printed when the website was launched. To keep the book covers consistent in appearance, Lauren created a number of 3D mockups of both books in Adobe Photoshop to use throughout the website.
Mailchimp Integration
Maureen is overflowing with wisdom and advice on how to use strengths to improve teams, relationships, and win at the game of life. She decide to create a monthly e-newsletter called Unstoppable, and it was essential that the signup and email collection process was seamless. We integrated Mailchimp with her Wordpress website so all emails entered into the form are immediately stored in Mailchimp. Even better, those that sign up receive an automatic "welcome" email from Maureen confirming their subscription.
Information Design
Lauren reviewed the content written by Maureen and chose the best way to display that content on each page of the website. Because of her long working relationship with Maureen (they first connected in 2007!), Lauren would often write bits of text and headlines to help flush out the pages and create a better flow for website visitors. Maureen was able to fine-tune all text on the website before it went live following the training we provide to all website clients.
Brand Design
Maureen asked the Monte team to design both of her book covers (as well as her business cards, t-shirts, and more). While the book Destination Unstoppable has been in print for some time, Maureen's latest book—Win Like a Girl—was not yet printed when the website was launched. To keep the book covers consistent in appearance, Lauren created a number of 3D mockups of both books in Adobe Photoshop to use throughout the website.
Mailchimp Integration
Maureen is overflowing with wisdom and advice on how to use strengths to improve teams, relationships, and win at the game of life. She decide to create a monthly e-newsletter called Unstoppable, and it was essential that the signup and email collection process was seamless. We integrated Mailchimp with her Wordpress website so all emails entered into the form are immediately stored in Mailchimp. Even better, those that sign up receive an automatic "welcome" email from Maureen confirming their subscription.
Information Design
Lauren reviewed the content written by Maureen and chose the best way to display that content on each page of the website. Because of her long working relationship with Maureen (they first connected in 2007!), Lauren would often write bits of text and headlines to help flush out the pages and create a better flow for website visitors. Maureen was able to fine-tune all text on the website before it went live following the training we provide to all website clients.
Wordpress Blog
In addition to her Unstoppable e-newsletter, Maureen also writes blog posts regularly. This is a great way to drive (free!) traffic to your website and, if your content is seen as valuable/entertaining/etc., they will keep coming back for more! Maureen's Wordpress blog allows her to leverage her talents for writing and photography in a series of articles that are relevant to what is happening in the world today. Curious what you can learn from Maureen?
Book Promo Video
Matt used interviews of Maureen, Coach, and players to weave the story of a high school hockey team that went from struggling to state champions. He also animated the book cover art and added on-screen text that Lauren designed to match. Music and live game footage add the right touch of intensity and energy. The video is embedded right into the Destination Unstoppable web page.