Overview
Precision work for a precise brand.
Monte refreshed Laser North’s brand with a sharper logo, custom photography, and a modern website that better showcases its precision manufacturing capabilities.
Client
Laser North
Services
Logo, Web, Photo, Print
The challenge
Laser North had evolved beyond the brand presenting it. The existing identity and website didn't fully communicate the company's range of services, manufacturing expertise, or the quality customers could expect.
Our Solution
We simplified and strengthened the visual identity, then carried it through photography, web design, and sales materials—creating a cohesive brand built to show what Laser North can do and make it easier for customers to take the next step.
Laser North Logo
Industrial
The refreshed logo simplified the original identity while keeping its recognizable orange-and-black foundation.
BEFORE
AFTER
Brochure Design
The brochure (populated with adapted content written by Ashley and Matt for the website) features each of Laser North's services. Motion was utilized in the brochure photos as a way to portray their dedication to quality and commitment to working fast to meet timelines.
Lauren designed the brochure to match the website and use the colors, fonts, and design elements in a consistent manner that supports the new Laser North brand. The resulting design is sharp and clean—two traits indicative of Laser North's brand promise.
Selling Tool
The brochure design uses facts about Laser North to highlight their competitive advantages. The photo call-outs draw attention to the fact that Laser North is a one stop shop—from cutting and forming to welding and machining.
Business Card Template
Laser North's re-brand lead to a redesign of the existing business cards, complete with custom printing with spot gloss to make the orange color pop even further, showing their attention to detail and their craftsmanship.
Covering the Bases
During the logo design process, we asked Laser North to name all the places their logo is seen by customers. This allows us to design a logo that fits every situation and size requirement. In Laser North's case, we created two logo variations: one with the words stacked, and another with Laser North side-by-side to create a more horizontal shape. This second version is used on the website as it fits best.
Before and after
From dated to dialed in
BEFORE
AFTER
Website Design
The services pages each feature text written by Ashley and photos taken onsite or in-studio by Matt—all pulled together by Lauren in a clean and modern design. The design makes the most of the outstanding photography and solid messaging approach to both illustrate and define the services offered. To finish it off, we included links to lead the user through the website or to the contact page so they can request a quote.
Photo Gallery
The parts gallery highlights the unique welding, bending, and laser cutting solutions on various parts created at Laser North for production runs, utilizing both in-studio and on-site photography taken by Matt. The in-studio photos are taken on a white background with a full-lighting set-up to make sure the details of each part are brought out for the customers to see, up close.
The Website
Putting capability front and center
Precision in the details
From laser cutting and forming to welding and finished parts, we captured Laser North's capabilities both on the shop floor and in the studio. The resulting image library gives customers an up-close look at the quality, complexity, and craftsmanship behind the work. And we head back whenever they add new equipment to their line-up!
