overview
Built to Go Further
We provide ongoing brand support for Kingstar across every touchpoint, from website design, updates, and new functionality to print materials, photography, and continued refinement of the visual identity as the product line grows.
Client
Kingstar
Services
Logo, Web, Ads, Print, Photo, Tradeshows
The Challenge
Kingstar had a highly customized product and a growing lineup, but the brand and website needed to do more than simply show campers. They needed to communicate quality, innovation, capacity, and adventure, while helping customers understand the differences between models, layouts, and accessories.
Our Solution
We built a flexible brand and digital system that could evolve alongside the product line. That included refinements to the logo, expanding the website around KRUZR and Camino, making accessories and layouts easier to explore, adding lifestyle-driven content, and creating a clearer path from inspiration to configuration and purchase.
Brand Identity
Kingstar Branding
A brand built to feel as premium as the product.
Palette
Type
01
Ideation
After reviewing notes, benchmarks, and client preferences Lauren begins to create a number of logo marks. The strongest marks are paired with typefaces specifically chosen for this brand, and then vetted before creating the initial set of logo concepts seen here that the MONTE team presented to the client for consideration.
02
Top Contenders
Matt and Lauren presented the logo designs live in a meeting with the KingStar team, and discussed each concept in detail. After noting KingStar’s initial feedback, they were asked to review the options more closely before selecting their top choices. The top logo designs and their requested variations are seen here.
03
Color Collaboration
After several rounds of back and forth, the logo design was fine tuned and ready for color. Gold and black was a favorite combination from the start, and this process included the exploration of several shades of golds—from orange to yellow, bright to rich—before the final brand color set was defined.
04
Ready to Shine
The final KingStar brand features a crown (fit for a king!) that is also an abstract star. The lines forming the mark are a nod to the “arms” that form the automatic corral on each side of the trailer. The distinctive type and formatting are clearly western, yet the crisp contrast and rich color palette make it clear this brand has class.
01
Ideation
After reviewing notes, benchmarks, and client preferences Lauren begins to create a number of logo marks. The strongest marks are paired with typefaces specifically chosen for this brand, and then vetted before creating the initial set of logo concepts seen here that the MONTE team presented to the client for consideration.
02
Top Contenders
Matt and Lauren presented the logo designs live in a meeting with the KingStar team, and discussed each concept in detail. After noting KingStar’s initial feedback, they were asked to review the options more closely before selecting their top choices. The top logo designs and their requested variations are seen here.
03
Color Collaboration
After several rounds of back and forth, the logo design was fine tuned and ready for color. Gold and black was a favorite combination from the start, and this process included the exploration of several shades of golds—from orange to yellow, bright to rich—before the final brand color set was defined.
04
Ready to Shine
The final KingStar brand features a crown (fit for a king!) that is also an abstract star. The lines forming the mark are a nod to the “arms” that form the automatic corral on each side of the trailer. The distinctive type and formatting are clearly western, yet the crisp contrast and rich color palette make it clear this brand has class.
BRAND APPLICATION
A finishing touch
A unique product deserves a unique business card. We designed a simple card that allows the brand to shine… literally. The crown logomark is being printed in a gold foil, and will have even more clout thanks to the emboss—a process where the logomark is pressed into the paper using a stamp.
THE WEBSITE
A Website Built for the Road Ahead
Built Around the Buying Journey
Customers can move from camper models to layouts, accessories, galleries, and configuration options without losing the bigger story of why Kingstar is different.
Details That Make the Difference
Custom line drawings and product visuals help explain layouts, accessories, and configurations that are difficult to communicate with photography alone.
