Flowers by Sleeman logo
Their existing logo was bright and fun, but they wanted a new brand to reflect their history and depth of experience.
BEFORE
AFTER
Discussions of the company's past, present, and future planted the seeds for the first set of logo concepts. Using a range of plant and flower photography as inspiration, Lauren sought to design a wide variety of logo options that would help Flowers by Sleeman flourish well into the future.
After narrowing down the options to a single logo design, bursts of color were added to bring the flowers to life. The logo was considered on both white and colored backgrounds before the magenta and black color combination with a radial salmon gradient was chosen.
Rooted in Beauty
With a business solely focused on beauty, we thought it was important to showcase the perfection present when you walk in the door of their Houghton location. Matt went on-site to take photos of the family working together to prepare the greenhouse, the florists focused on fresh arrangements, and the commitment to quality on display. These photos were the inspiration that captured the beauty in our website design process.
Planting the Future
Once we had the photos and the brand, Lauren took the pieces to design a website that would continue to build on the Flowers by Sleeman brand and help expand their online business. The new website focuses on a clean, white design with fresh photos that help you get a feel for the business.
The sidebar menu provides easy and constant access to the Flower Shop, while the home page photos, which can be changed out regularly, offer customers the change to view a variety of flowers for any occasion.
Area Roots
The home page features four buttons that highlight unique aspects of the Flowers by Sleeman business, its ties to the Copper Country, and the family commitment to providing fresh floral arrangements and expansive vegetation zoned for the local region.
Beautiful Blog
The blog is a new addition that will allow Flowers by Sleeman to cultivate their content and refresh their customers on their extensive services, including tuxedo rentals, wedding arrangements, prom boutonnieres and corsages, and the greenhouse activities.
Room for Growth
Our team’s primary focus in updating the website was to clean-up the Flower Shop portion of the business, giving customers the ability to easily see photos of the arrangements, while also highlighting the price and making it simple to select a category or occasion. The chosen design also incorporates a filter for price, so customers can see the arrangements in their selected price range.