Artisan Coffee Imports needed a homepage that could quickly communicate who they are, what makes their coffee different, and the relationships behind every offering.
The refreshed site leads with Artisan’s role as “A Bridge Between You and East African Coffee Producers.” From there, the experience guides visitors into current Rwanda and Ethiopia coffees, introduces the producer partners behind those coffees, and explains Artisan’s ability to supply everything from microlots to larger-volume containers.
Stirring up the Options
The refreshed green coffee offerings pages are central to telling the story of Artisan’s importing business while making a growing portfolio of coffees easier to explore. Rather than organizing the experience around just three offerings, the new site separates Rwandan and Ethiopian coffees and gives users a clear overview of the current selections before inviting them to learn more about each coffee.