Linkedin ads are designed to grab attention as your connections are scrolling through their newsfeed.
To design an effective Linkedin ad, you need to consider the mindset of the user. Why does someone visit Linkedin? To grow their network, stay up-to-date with their connections, stay informed on the latest in their industry, and perhaps learn a trick or two to improve their skills or business. What do all of these motivations have in common? They all offer value.
Upcoming Events
Do you have a series of events coming? Invite your network to join you with a clean and concise upcoming events ad design. Here the key information is highlighted in yellow, making it clear that there are not one, but three events. Lead with the date first—if they can't make it to the event, they don't care where it is being held.
Single Event Ad Design
As your upcoming event approaches, a reminder ad should be posted. This single event ad design communicates the crucial details first and foremost, with an image texture adding additional context in the background. It is important that your Linkedin ads have a cohesive and on-brand design so your network immediately recognizes the ad as "belonging" to you.
New Product or Service Ad
Do you have a new product or service offering? Tell your network! Depending on the size or scale of your new product/service, you may want to create an entire ad campaign that utilizes Google remarketing ads, landing pages on your website, custom web forms, YouTube videos, and much more. While there are many ways to get the word out, don't forget that a well-designed Linkedin ad is well worth the investment.
Need an ad campaign? Let's talk!
Sharing News: Yay or Nay?
Before sharing news, consider if it is relevant to your audience. Why should they care? In this case, Mason-Grey was celebrating 19 years in business. We kept the ad design very simple and clear, and the caption paired with it was crucial in explaining the "value" to the audience—how the experience they gained and relationships they've fostered are a result of their loyal clients. The caption celebrated not just Mason-Grey's achievement, but encouraged their clients to share in their success.
