Job Title
Art Director
Non-official Job Title
Prettier-Upper, pairing the logic of left brain with the creativity of right brain.
Monte-d Up
2006
Can’t live without
Gobstoppers & fried cheese curds
Desk staple
Himalayan salt lamp
Favorite Hashtag
#makeitwork
Yooper at Heart
Hailing from a small (ahem, tiny) town in Michigan’s Upper Peninsula, Lauren credits her upbringing for her work ethic. She earned her BFA (Bachelor of Fine Arts) from Finlandia University before transitioning to working remotely from Texas, Minnesota, and most recently, the Pacific Northwest. She remains a Packer fan for life, despite the hideous colors.
Tough Mudder
Lauren has been responsible for all aspects of our clients' branding—from graphic design, to type styling and color palettes, to user experience—since 2006. She has designed just about everything you can imagine, and is happy to take on any challenge thrown at her. She is, after all, a tough mudder.
Jack-of-all-trades
Lauren, an avid (er… addicted) reader, is also involved in many non-designy tasks, including naming, messaging, and writing. She often advises Matt on photography and video styles in addition to designing on-target marketing materials for industries ranging from engineering firms and national parks, to dental offices and spas.
Lauren's favorite projects
Who doesn't love bright colors and happy faces? A brand revival doesn't always have to mean a new logo.
As a Finlandia alum myself, it was fascinating to learn about the history of the school as I pieced together the stories, quotes, and photos while designing this coffee table book.
Timeless. Clean. Classy. This logo redesign clearly encapsulates all three and gives the SDG brand the boost it needed to thrive in the software industry.
