Before / After
Dollar Bay Schools first approached us for a website. Because all brands start with the logo, we asked if they were open to a logo refresh. They agreed it was time, and through discussion, decided that switching back to a former name (Blue Bolts) was what worked best. The new logo features an updated color palette, more legible (yet unique!) type, and of course—a blue bolt!
Lauren provided the client with an entire set of brand artwork: the new logo in a variety of formats and colors, as well as the bolt by itself, their tagline "boom" in the logotype, and a simplified version of the logo. They now have the tools to brand everything from signage to t-shirts in a consistent manner. Visit the full project to learn about the photo-driven website we designed and built.