Custom Web Technology
Leaving the parts search capabilities in place using their existing database, we adjusted the website platform to allow UPP to easily and quickly update content throughout the website using the Drupal content management system. Following the completion of each website, we train our clients on how to add pages, edit text, and add images. We also record this training, so they can easily train new employees and refresh their memories on the process.
During the video shoot, photos were also taken to be utilized across marketing media, including the corporate brochure, the defense flyer, the commercial & general aviation flyer, the website, and the tradeshow booth. Because we assisted in every element, we built an understanding that was also utilized to develop messaging and content for the various materials.
Learn more about the marketing materials we designed
While United Precision Products Co. Inc. approached us with a request for a corporate video, marketing media, a PowerPoint presentation, and tradeshow materials, the project took an u-turn at our first question: What do your clients call you? The answer was UPP, and we had a new starting point—rebranding and logo design.
The new logo places the focus right where it belongs: on UPP. The simple aircraft arrow implies their work in the aerospace industry, while the contrails hint at UPP's ability to take action and deliver quickly. Their blue signifies that they are reliable and trustworthy, while the yellow accent color shows their energy and flexibility.