Royal Yet Robust
KingStar Trailers allow horse enthusiatists to travel and camp in comfort. Their most innovative feature—the two automatic corrals—make it easy for all ages and abilities to load, transport, and feed hay with the touch of a button, all while providing a safe and shaded area for up to two horses.
The folks at KingStar approached MONTE for help with branding. They needed a logo that had the strength and lasting brandability to appeal to even the most discerning buyer. Over the course of several conversations and seeing the trailer in action for ourselves, we embarked on the logo design journey.
After reviewing notes, benchmarks, and client preferences Lauren begins to create a number of logo marks. The strongest marks are paired with typefaces specifically chosen for this brand, and then vetted before creating the initial set of logo concepts seen here that the MONTE team presented to the client for consideration.
Matt and Lauren presented the logo designs live in a meeting with the KingStar team, and discussed each concept in detail. After noting KingStar's initial feedback, they were asked to review the options more closely before selecting their top choices. The top logo designs and their requested variations are seen here.
After several rounds of back and forth, the logo design was fine tuned and ready for color. Gold and black was a favorite combination from the start, and this process included the exploration of several shades of golds—from orange to yellow, bright to rich—before the final brand color set was defined.
Ready to Shine
The final KingStar brand features a crown (fit for a king!) that is also an abstract star. The lines forming the mark are a nod to the "arms" that form the automatic corral on each side of the trailer. The distinctive type and formatting are clearly western, yet the crisp contrast and rich color palette make it clear this brand has class.
A unique product deserves a unique business card. We designed a simple card that allows the brand to shine... literally. The crown logomark is being printed in a gold foil, and will have even more clout thanks to the emboss—a process where the logomark is pressed into the paper using a stamp.
When a client needs a website fast, we deliver. As in, designed—developed—launched... in one day. We'll continue to help them build assets and content over time, but this is a great starting point to help launch their new brand and take advantage of their early successes.
Icing on the... trailer
To get the most out of their new brand, KingStar asked MONTE to design graphics to go on each side of their Trail Lodge Edition horse trailer and camper. Many different ideas were tossed around, but ultimately a clean and minimal approach was taken to ensure the graphics could be printed and installed in just a matter of days. The result is a sleek trailer outfitted for comfort and built for speed!
Do you need a logo designed or website developed... yesterday?
We can't always promise same-day service, but we can promise efficiency and midwest work ethic!