ace the 3 Second Test
We wanted to create a brand that was easy to remember, and passed Matt’s 3 second rule (you should be able to sketch the logo from memory after looking at it for 3 seconds).
After countless iterations, our team gravitated toward a minimalistic, logotype approach... with a twist. As a marketing company, we help our clients check things off their to-do list (by maintaining many, many lists of our own). The subtle checkmark hidden in the “M” represents us perfectly as the people to call when you need quality marketing materials completed on time, on budget, and on target.