Corporate Relations Professionals
Each year, NACRO hosts a conference, which moves around the country. While they were able to find creative teams to support them in photography and videography, they turned to our team to help develop the story using the background we have obtained from our work with them.
One Stop Shop
NACRO has turned to our team for marketing support for several years. We’ve helped with everything from a newly designed logo to a redesigned website, as well as whitepapers and conference posters. We’ve worked with the executive board, as well as the marketing and benchmarking committees – building relationships with corporate relations professionals from around the country.
Pulling Together the Pieces
We reviewed hours of the provided video footage from past conferences, listened to countless interviews, and developed a list of the high-level topics covered. We pieced together the best clips centered around each topic and added b-roll footage and photos. The resulting array of videos—each branded and featuring custom lower third title designs—help the viewer get a sense of who NACRO is and why they might want to join.
FINDING THE STORY
We developed a wide range of videos for NACRO that are found on their website, in social media, and featured in email blast campaigns to expand membership, encourage participation in courses, build understanding in leadership positions, and enhance relationships across industry and corporate relations.
