Back to the Beginning
A website is at its strongest when wrapped with solid branding. Sometimes to effectively do our job, we recommend re-examining the brand before beginning any addional tasks. Every brand goes through changes and simplifications over time. We helped Rolar achieve the same. While leaving the name prominently in bold, we carved away the details, showcasing the cutting-edge and challenging projects tackled by Rolar through the implied motion.
Building a Brand
Every brand starts with the logo, but it certainly doesn't end there. Following the completion of the logo design process, Lauren created a design approach that was then applied to a range of marketing media, including business cards, letterhead, an email template, and a responsive website. The graphic design was flexible enough to fit the varying physical sizes of each item, while still maintaining consistency to project a united front to Rolar's customer base.