The brochure (populated with adapted content written by Ashley and Matt for the website) features each of Laser North's services. Motion was utilized in the brochure photos as a way to portray their dedication to quality and commitment to working fast to meet timelines.
Lauren designed the brochure to match the website and use the colors, fonts, and design elements in a consistent manner that supports the new Laser North brand. The resulting design is sharp and clean—two traits indicative of Laser North's brand promise.
Onsite & Studio Photography
Matt took a wide range of photos onsite at Laser North to illustrate the wide range of capabilities. He also photographed many of their parts in the MONTE studio, using a custom lighting setup developed just for them.
The brochure design uses facts about Laser North to highlight their competitive advantages. The photo call-outs draw attention to the fact that Laser North is a one stop shop—from cutting and forming to welding and machining.