Superior Polymer was utilizing their website, but was finding their differentiators were missing. The slideshow highlighted their services, but it was lacking the call outs for both residential and commercial services.
Constructing User Experience
Lauren took the best of their provided photos and paired them with concise headlines and clear bullet lists about the advantages for each service with clear jumping off points to encourage the audience to learn more. The home page features a shorter slideshow area to get the residential, commercial, and additional services blurbs above the fold, so the audience doesn’t have to wonder if they work exclusively for residential or exclusively with commercial.
Insulate your Space
And because we know the proof is in the insulation, we provide a space on the home page to call out the experiences of other customers to build on the trust established through the clear messaging and photos.
The portfolio page on the website gives the Superior Polymer team a place to share photos of their best work, tagged by industry or service area to give their audience a clear understanding of their qualifications.
