
It's All in the Name
There is nothing we love more than working with a client in the early stages of their business development. For this project, this meant we had a hand in generating name possiblities for their revoluntionary BFRP rebar. Matt, in a moment of inspiration, dreamt up GatorBar, and it stuck.

Brand Exposure
Once the name was chosen, the branding work began. Lauren designed the logo, complete with a texture taken directly from the product itself. Next she designed letterhead, business cards, PPT templates, flyers, posters, a t-shirt and hat, promo video, vehicle graphics... oh, and a website.

Product Photography
It's a well known fact that people love photos. There is nothing quite like a well-lit, well-composed photo to grab the attention of your audience. Matt took photos of the product in many different situations—from construction sites to macro studio shots—to showcase the rebar in all its glory.
CLIENT
We need to name our product.
MONTE
How about GatorBar?
CLIENT
We love it. Next, we need a complete branding package: letterhead, business cards, flyer & PPT templates, website.
MONTE
Here you go. What next?
CLIENT
We are sending a truck down to Houston. How about a vehicle wrap?
MONTE
Consider it done. Anything else?
CLIENT
Oh, we need a sweet video showing the product.
MONTE
No prob. Let's plan on shooting footage in the next day or two.
CLIENT
We also need a point-of-purchase display for Lowe's. Is that something you do?
MONTE
Absolutely.



