Before / After
Starting with pine trees and a detailed typeface, the Monte team worked with the Pine Mountain Music Festival through several rounds of ideation and revisions to build the brand. The new typeface with a mark signifying a music note and flowing line to form a mountain helps the brand sing.
The logo is applied to all of the marketing media each year: newsletter, ticket brochure, concert program, posters, ads, billboards, website, and more. Check out the full project to learn more about the design work Monte has done to help promote this great music festival.