Before / After
First Presbyterian Church used a script typeface for their church, but felt they need a more concrete brand. Lauren worked with Pastor Burton to develop a logo mark that is just abstract enough—from the cross (forming a tree trunk) to the flame-like leaves (burning bush, anyone?) to the use of color (the seasons of life)—to have several meanings.
Implementation
The new logo was incorporated into new business cards and letterhead designs. Lauren also provided First Church with a complete set of logo files so they could easily update their weekly bulletin and monthly newsletters. Finally, the logo was incorporated in a new website designed and built by Monte.
