Building a strong brand hinges on maintaining brand consistency.
Brand consistency... what does that mean? Think about every place someone might encounter your logo, products, or services. From your packaging design and signage to your social media posts and the shirts you buy for your employees.
Do the designs vary from use to use? Or do you use the same logo, design elements, colors, and typefaces on everything you create? Defining what is and isn't acceptable for a brand is one of Lauren's favorite things to do. In fact, she can even create a brand identity guide that makes it easy to "stay within the lines."
CASE STUDY: Finlandia University