Copper Harbor Trails Club Website
Copper Harbor Trails Club—CHTC to those in the know—is a group of highly energetic and dedicated individuals who build, maintain, and ride (duh) the trails of Copper Harbor, MI. This addrenalin-filled group wanted a website that matched their energy and captured the crazy awesome uniqueness of their club.
You'll notice the CHTC logo starring prominently on the home page in a vibrant gold. While CHTC knew they needed a fresh website design, it was Lauren's idea to give the branding a refresh at the same time. This updated logo uses the same mountain silhouette as the previous logo, while incorporating a cleaner, taller typeface to maximize readability. The new logo places the emphasis on the location--Copper Harbor, in the Upper Peninsula of Michigan. A horizontal, more compact version of the logo was created to maintain branding visibility when the viewer scrolls down the web page.
Is it time to refresh your brand? Let's talk!
CHTC is very active on Facebook—in fact, Facebook holds all of their most recent content, events, photos, etc. In order to make the website relevant, it was clear that social integration was a must. We built this Drupal website so that their Facebook posts automatically pull into the website under the News section on their home page. Clicking "read more" on any of the posts opens the article in their Facebook page, making it easy for a website visitor to like and follow CHTC news on Facebook.
Are your Facebook posts few and far between? Ask us how easy it can be.