Logo Design

Custom Logo Design

Custom logos are created based on your needs by our business logo design team at Monte. Our logo design process begins with a meeting with your team so we can gain understanding of your business. Matt and the Monte team will ask about your history, future goals, products and/or services, competitors, and brand benchmarks. 

Contact us for a free review of your logo design


Logo Design Process

Custom logo design begins with researching your competitor's brands and the benchmark logos you've identified. Lauren, our graphic design lead, creates custom logomarks before selecting the designs that will make the strongest brands and pairs them with type. The custom logo concepts are numbered and shared with the Monte logo design team for internal review and refinement.

Review our logo portfolio

Brand Review

When the custom logo designs are ready for review, Ashley will schedule a meeting to reveal the brands in a meeting. The initial logo designs are presented in black and white, to ensure that color does not influence your initial selection of your favorite brand approach. We will explain the meaning and intention behind each logo design, but ultimately encourage you to select the top 1 or 2 brands that most closely reflect your corporate identity and resonate with you.

Could your logo use an update? Let's talk about brand redesign!



Logo Refinement

Monte will refine your top logo choice(s) with the goal of creating the strongest brand identity possible. The logo marks and type are evolved and simplified by our logo design team until we feel all possible variations have been explored. Lauren will select the strongest option(s) from this new set of custom logos, and apply several color combinations for your review—taking care to only use color palettes that align with your industry and with your preferences. 

Our work speaks for itself: Review our logo portfolio

Branding Package

The final logo design will be provided to you in .jpg, .png, .ai, and .eps formats for you to incorporate in your marketing materials. Once the new brand identity is ready, Monte designers can design business cards, letterhead, envelopes, a PowerPoint template, website, and brochures with your custom logo. The strongest corporate brand identities use logo and design elements consistently to ensure instant recognition of your product or service.

Contact us if it is time to redesign your brand and marketing materials


After your custom brand identity is complete, Monte can create an identity style guide to help you use your new logo in a consistent manner moving forward. The brand style guide illustrates the "do's" and "don'ts" in logo useage, including minimum and maximum sizes, background colors and textures, logo variations for special cases, and more. Our graphic designers can also create branded templates for business cards, letterhead, PPT templates, signage, email blaster, social media branding, posters, flyers, ads, billboards, fax cover sheets, uniforms, tv commericials, brochures, vehicle wraps, etc. 

CASE STUDY: Finlandia University branding

Want us to review your brand?

Call 906.482.3720 or  send a message