Do you already have a logo, but struggle to "make it work" in every scenario? Is it weakening the perceived quality of your products, services, or company?
If the answer is yes to any of these, then you should consider a logo refresh/redesign/rework. Want to pick our brains on the best approach for your brand?
Step 1: Logo Research
Custom logos are designed to strengthen your brand presence in the marketplace. How do we ensure this? First, we gain a solid understanding of your business by asking about your history, goals, products/services, competitors, and industry benchmarks. We consider all angles before beginning the design phase, where we create a number of logos tailored to you.
Step 2: Logo Design
Custom logo design begins with researching your competitor's brands and the benchmark logos you've identified. Lauren, our graphic design lead, creates logomarks before pairing the strongest designs with wide variety of fonts. The result? A set of unique-to-you logo concepts that are reviewed and fine-tuned by the MONTE logo design team before sharing with you.
CASE STUDY: Engineering Logo
Step 3: Logo Review
The custom logo designs are presented in black and white, to ensure that color does not influence your initial selection of your favorite brand approach. We will explain the meaning and intention behind each unique logo design, but ultimately encourage you to select the top 1-2 design directions that resonate with you and reflect your corporate identity.
CASE STUDY: Software Logo
Step 4: LOGO REFINEMENT
We refine and evolve your chosen logo design before applying a variety of color combinations for you to choose from. The resulting custom logo design will be saved in a variety of formats, including .ai, .eps, .pdf, .jpg, and .png—as well as in full color, one color, and black/white. We can create a logo hierarchy pdf to "rank" your logos by use—all with the goal of brand unity.
CASE STUDY: Analytics Logo
Branding Package
Once the new brand identity is ready, we can design business cards, letterhead, envelopes, a PowerPoint template, website, and brochures with your custom logo. The strongest corporate brand identities use logo and design elements consistently to ensure instant recognition of your product or service.
CASE STUDY: NACRO Academic Group
STYLE GUIDE
After your custom brand identity is complete, MONTE can create an identity style guide to help you use your new logo in a consistent manner moving forward. The brand style guide illustrates the "do's" and "don'ts" in logo useage, including minimum and maximum sizes, background colors and textures, logo variations for special cases, and more. Our graphic designers can also create branded templates for business cards, letterhead, PPT templates, signage, email blaster, social media branding, posters, flyers, ads, billboards, fax cover sheets, uniforms, tv commericials, brochures, vehicle wraps, etc.
CASE STUDY: Finlandia University branding
