Before / After
The good news? Hall Associates Flying Effects was growing in leaps and bounds. The bad news? Their name was tying them down. It sounded like a law firm, and was occasionally confused for a competitor with a similar name. They attempted a rebrand in-house, but couldn't find common ground. They called Monte to assist in the rebrand, and after several serious discussions and rounds of naming exercises, Vertigo was born.
The Vertigo team had a unique request—because they often create their own equipment from metal, their new logo needed the ability to be laser cut. Lauren chose a modern, thick typeface and added "slices" to ensure its usability on metal, paper, screens, and more! We incorporated the Vertigo logo in a variety of media: business cards, letterhead, PowerPoint template, and a responsive website. Check out the full project to learn more!