We need a website that explains our invisible technology.
Sounds like an illustrative approach might work best. Let's talk through your ideas.
Our branding isn't the strongest. Can we look at that too?
Yes. We will look at a balance between what you do and how you do it. We'll work on a set of concepts and be in touch soon!
"We need a logo that shows blood and works with our name, Blaze." We live for challenges, and this logo certainly was one. On the plus side, this brand had a huge advantage from the start, a five-letter name that was easy to spell and pronounce. To keep the brand as simple as possible, we focused on minimalist designs and the client gravitated to this type-driven design with a drop of blood that could also be interpreted as fire. Nailed it!
"We need people to understand what we do... but what we do can't be seen by the naked eye. Help!" Right off the bat, we suggested the creation of illustrations as a way to show how they test blood and why it matters. After many, many iterations and discussions, a set of illustrations were created for the website home page slideshow. This slideshow boils down the "what" and "why" in simple, easy to consume chunks of information.
Setting the Tone
Color has a huge influence on perception. It can make you feel happy, anxious, or sad. The Blaze logo uses a very strong color palette of black and red. However, we wanted the website to appeal to those in the medical/laboratory fields... and the black/red combo was not going to cut it. A secondary color was needed, and blue fit the bill. It balances the intense red and creates the connection to the medical industry that the client requested.