Before / After / After
Copper Harbor Trails Club first approached Monte in 2010 to help create a stronger brand. While the resulting logo was indeed stronger, it was still more complex than we preferred. When CHTC asked us about a website redesign a few years later, we brought up the idea of simplifying their logo even further. They agreed, and we rose to the challenge of creating a logomark that is independent of color and capable of working anywhere.
While the new logo utilizes the mountain silhouette from the previous logo, it also brings in a cleaner and taller typeface that is easier to read. The redesigned logo brings the club's location in Copper Harbor, in the Upper Peninsula of Michigan, to the forefront. A second, more condensed variation of the logo was created for their website when the viewer scrolls down, also designed and built by Monte.