Before / After
Two brands, one company led to some confusion for the customers. We started the project unifying the two entities. Lauren used the existing material as inspiration, seeking ways to incorporate the circle element. Her design led to the bold circle and a serif font, creating a simpler and cleaner logo.
The new, simplified brand has been implemented in a number of places: interior and exterior signage, on vehicles and trailers, business cards and letterhead, product labels, ID badges, advertisements, and the website—all designed by the Monte team. Check out the full project for more details.