The NACRO organization needed marketing materials to help build their network of university relations officers, so they tasked Lauren with the design and layout of a flyer, whitepapers, and a PowerPoint template. Elements from the logo, including the swoosh shape and color, are applied to the designs to continue the development of their cohesive brand.
The PowerPoint template includes several master pages set up with font styling, image placeholders, and the iconic NACRO swoops and blue/grey color palette.
It is important for your brand to be consistent across all media that your customer base may come in contact with. This consistency shows that you pay attention to the smallest details and can be relied on. And bonus, they will recognize your "brand style" even at a glance!