BEFORE / AFTER
We often see logos that are trying too hard. The previous logo combined a unique font on a circular path with a detailed airplane as well the outline of their (portion) of the state—complete with a star to mark their location. Lauren sought to create a simple, strong brand with clear ties to the aerospace industry, and we think the result is on-point.
The brand doesn't stop at the logo. From the matching angular "cuts" to the striking orange and green color palette, the new Northern Wings brand is impossible to miss. Check out the full project to see the full range of marketing collatoral: from business card and flyers, to tradeshow booth backdrops and a fully responsive website.