Beyond Branding

BRAND TREATMENT

Every brand should strive to achieve a clean and simple logo mark. With a name like “Network of Academic Corporate Relations Officers,” it’s critical to reduce the effort on the member side to easily remember the name and the logo.

The NACRO marketing committee understood this effort and worked with Lauren to create a simple, easy to read text-based logo with an incorporated mark. The result: a solid logo that exudes connectivity and inclusiveness. 

Does your logo work for you, or against you? Contact us for a free review of your brand.

BUILDING NETWORKS

The NACRO organization needed marketing materials to help build their network of university relations officers, so they tasked Lauren with the design and layout of a flyer, whitepapers, and a PowerPoint template. Elements from the logo, including the swoosh shape and color, are applied to the designs to continue the development of their cohesive brand. 

SHARING INFORMATION

With members across the globe, NACRO needed a website to easily share information with their membership base. Lauren used the brand colors and design elements to maintain consistency with the other materials. Once the design mockup was approved, Chris built the website to integrate with their membership management system (MemberClicks)—allowing members to access members-only information—without ever leaving the website.

The website, built on the flexible Drupal platform, is integrated with NACRO's Facebook and Twitter pages. This allows them to post photos, videos, links and content to their website, and then schedule when they'd like that same content to appear on their social media. 

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