Body Mechanix (BMX) approached Monte Consulting for a fresh marketing approach for their newspaper advertisements. MC also provided photography, website design, and website construction services.
Body Mechanix is a privately owned physical therapy clinic in Michigan's Upper Peninsula, with offices in Houghton, Calumet, and Escanaba. Their trained and licensed staff includes physical therapists, physical therapy assistants, and athletic trainers.
Body Mechanix felt their existing marketing campaign wasn’t “speaking” to potential patients. MC worked with BMX to identify the target groups most likely in need of physical therapy before developing a set of headlines and images for the ads. This targeted approach was also carried into the website redesign, where fluid lines and soothing colors were employed. MC took photos at two BMX locations that were utilized in both the ads and on the website.
