Talon Research approached Monte Consulting for a complete media set of their newest product—BridgeGuard. MC provided branding, photography, brochure design, website design and construction, tradeshow poster design, advertisement design, and video services.
BridgeGuard is a new infrared imaging system designed to safely identify and locate delaminations within a concrete bridge deck. The BridgeGuard system uses an infrared (IR) imaging sensor and sophisticated analysis software to identify the thermal indications of delamination.
Monte Consulted developed the BridgeGuard logo and used curves from the mark to create design elements used throughout the marketing media—advertisements, brochure, website, and tradeshow posters. MC photographed the system in action and featured the photos in the print and online media to give a visual to the written explanation. MC also created a HD video demonstration of the BridgeGuard system that is available for viewing on the website and sent as a DVD to potential customers.
