Red Jacket Trolley, a start-up company offering guided tours and trolley rentals, approached MC to create and define a brand that fit their unique offerings. Monte Consulting formulated the red and yellow design elements to match the trolley and carried them throughout the brochure and website designs.
Historical guided tours of the Keweenaw on the Red Jacket Trolley are given by owner and driver Wil Shapton. Mr. Shapton is a local historian who has studied the Keweenaw’s history for over 18 years. The trolley is also available to rent for family reunions, parties, or weddings.
Monte Consulting helped create the Red Jacket logo before choosing the color palette and creating the design elements embodying the brand. MC photographed Mr. Shapton, the trolley, and several of the historical tour stops and featured these photos in the brochure and website.
