SELECTED MARKS
The ones we would frame.
Tourism
Technology
Technology
Industrial
Tourism
Education
Tourism
Industrial
Industrial
THE PROCESS
Four steps from blank page to brand.
STEP 01 - RESEARCH
Custom logos are designed to strengthen your brand presence in the marketplace. How do we ensure this? First, we gain a solid understanding of your business by asking about your history, goals, products/services, competitors, and industry benchmarks. We consider all angles before beginning the design phase, where we create a number of logos tailored to you.
STEP 02 - DESIGN
Custom logo design begins with researching your competitor’s brands and the benchmark logos you’ve identified. Lauren, our graphic design lead, creates logomarks before pairing the strongest designs with wide variety of fonts. The result? A set of unique-to-you logo concepts that are reviewed and fine-tuned by the MONTE logo design team before sharing with you.
STEP 03 - REVIEW
The custom logo designs are presented in black and white, to ensure that color does not influence your initial selection of your favorite brand approach. We will explain the meaning and intention behind each unique logo design, but ultimately encourage you to select the top 1-2 design directions that resonate with you and reflect your corporate identity.
STEP 04 - REFINE
We refine and evolve your chosen logo design before applying a variety of color combinations for you to choose from. The resulting custom logo design will be saved in a variety of formats, including .ai, .eps, .pdf, .jpg, and .png—as well as in full color, one color, and black/white. We can create a logo hierarchy pdf to “rank” your logos by use—all with the goal of brand unity.
BEFORE AND AFTER
Same company, finally dressed for the part.
Call it a glow-up, we call it a brand evolution.
Northern Wings
INDUSTRY
We simplified Northern Wings’ logo into a cleaner, stronger mark with a clear aerospace connection and greater visual impact.
BEFORE
AFTER
Rolar Products
Industrial
We stripped away the extras to create a stronger, sharper Rolar identity built around the name customers already used.
BEFORE
AFTER
Phoenix House
Hospitality
We transformed the logo into a calmer, more trusted identity, with a rising bird mark symbolizing growth and change.
BEFORE
AFTER
YOU MAY WALK AWAY WITH
Brand packages & style guides
BRAND PACKAGE
One logo. A whole identity.
Once the new brand identity is ready, we can design business cards, letterhead, envelopes, a PowerPoint template, website, and brochures with your custom logo. The strongest corporate brand identities use logo and design elements consistently to ensure instant recognition of your product or service.
STYLE GUIDE
Rules so it stays consistent.
After your custom brand identity is complete, MONTE can create an identity style guide to help you use your new logo in a consistent manner moving forward. The brand style guide illustrates the “do’s” and “don’ts” in logo usage, including minimum and maximum sizes, background colors and textures, logo variations for special cases, and more. Our graphic designers can also create branded templates for business cards, letterhead, PPT templates, signage, email blaster, social media branding, posters, flyers, ads, billboards, fax cover sheets, uniforms, tv commericials, brochures, vehicle wraps, etc.
DELIVERED AS
.ai
.eps
.jpg
.png
Full color
Black & white