Overview
Two sites. One path.
Orion Hunting Products was growing, but its existing website was being asked to do too much at once. The brand needed room to tell the bigger story behind its products while also making it easier for customers to research specifications, find dealers, and shop.
Client
Orion Hunting Products
Services
Web
The challenge
Orion Hunting Products was driving greater awareness and investing in SEO, but the website needed to do more with that traffic. Customers had practical questions about dimensions, shipping, modular construction, and where they could see a blind in person—and the site needed to answer those questions while moving people deeper into the buying journey.
Our Solution
We created a two-site strategy: a Drupal marketing site built to educate, inspire, and support search visibility, paired with a Shopify ecommerce experience focused on products, decisions, and purchase. The result feels like one brand while giving each platform a clear job to do.
Different Jobs. One Connected Experience.
Marketing and Ecommerce Together
Drupal Marketing Site
objective
Build awareness, answer key questions, and give hunters the depth they need to research with confidence.
Shopify E-Commerce Site
OBJECTIVE
Make it easy to compare products, understand specifications, and move from research to purchase.
01
The marketing site
Room to say it properly
The marketing site gives Orion Hunting Products room to tell the stories behind the products: engineering, comfort, safety, family tradition, and time spent together in the field. Rich photography, educational content, testimonials, and clear calls to action help visitors become informed buyers before they ever reach the cart.
Interactive Distributor Map
“Where can I see one?” was one of the most important customer questions Orion Hunting Products wanted the website to answer. We integrated an interactive dealer locator that lets visitors search by ZIP code and radius, making it easier to find nearby dealers and move from online research to a firsthand look at the product.
02
The Ecommerce site
Built to close
Same brand, different job. Dense product grids, filters that match how hunters actually shop, specs above the fold, and a checkout that gets out of the way. Everything on the page is either a decision or a purchase.
