Overview
Growing a Brand
Green Timber knows forests, but needed to make sure their brand communicated that expertise. We brought the company’s logo, photography, and website together into a more cohesive identity—one that reflects Green Timber’s experience, professionalism, stewardship, and ability to help landowners make smarter decisions about their property.
Client
Green Timber Consulting Foresters, Inc.
Services
Logo, Web, Photo, Print, Tradeshows
The Challenge
Green Timber offered an impressive range of services, but an aging, non-mobile-friendly website made that expertise harder to navigate. The company also wanted to reach beyond its traditional private-landowner audience, better communicate its capabilities to industrial clients, and present a more current visual identity.
Our solution
We designed a cleaner logo, planned and captured custom photography, and redesigned the website around the way Green Timber’s customers look for information. Clear service paths, stronger visuals, responsive design, maps, data, and strategically placed expertise help turn a large amount of forestry knowledge into an experience that feels organized and approachable.
Green Timber Logo
Technology
A fresh take on familiar territory.
BEFORE
AFTER
The website
Making the Forest Easier to Navigate
Choices. Choices. Choices.
Green Timber has a wealth of information. That’s valuable when you’re managing forestland—but it can make a website difficult to navigate. We created clear, color-coded service paths that help visitors quickly identify what they need and move directly to the right information.
Face the Facts
Green Timber’s experience reaches well beyond its home base. We used an illustrated map and prominent statistics to make the company’s geographic reach, experience, and capabilities immediately visible—turning impressive numbers into easy-to-understand proof points.
Responsive Website Design
Every website we design and build is mobile-friendly, so they look and function great on desktop computers, tablets, and phones of all sizes. The design automatically flexes to fit each screen size, allowing your website visitors to focus on your message rather than squinting to read tiny text or fumbling to move off-the-edge content back into view.
Easy-to-update Web Pages
We created a custom back-end to make the website as easy to edit as possible. If you can edit a Word document, then you can create pages, edit text, add photos, and even create links. After the website is built, we provide training through an online meeting and record both screen and voice so you can share it with the rest of your team and refer to it time and time again as needed.
If you decide you'd rather have our team make updates for you instead, we are happy to help!
Photography
Real People. Real Work.
Stock photos weren’t going to tell Green Timber’s story. We planned photography around the actual work of consulting forestry—foresters measuring and marking trees, reviewing maps, meeting with landowners, auditing properties, managing logging operations, and working in the field. The result is a library of authentic imagery that gives visitors a better sense of both the technical expertise behind Green Timber and the people clients trust with their land.
The brand put to work.
The new Green Timber identity didn’t stop at the screen. We carried the brand across the materials the team uses to communicate, educate, sell, and stay connected with clients—creating a consistent look while adapting each piece to a very different job.
A brochure with plenty to say
We transformed Green Timber’s broad range of services and experience into a photography-driven brochure built around a simple promise: Healthy Forests. Higher Profits. The piece combines service information, company statistics, nationwide experience, technology, and the value of working with an independent consulting forester into one cohesive sales tool.
Standing out at the show
Tradeshow banners give Green Timber a big-format way to quickly communicate both sides of its expertise—from Forest & Land Management and “National Experience. Local Support.” to the state-of-the-art technology behind its work