Tantalize Tastebuds
Learn about the unforgettably delicious desserts made at Elliott's Bakery and Coffee Shop as well as the history of the bakery. Elliott's opened in 1931 and remains true to the tradition of being a staple in downtown Trenton.
Delectable Desserts. Delicious Design.
We met with Kris, Elliott’s Bakery owner, to get a deep understanding of the business, its history, and the bakery items to feature across the site.
Then, we traveled to the bakery’s Trenton, MI location to film the daily bakery routine from the donuts to the cookies and custom cakes. We filmed the baristas creating their coffee concoctions and the customers interacting as part of their daily routines. We finished out the day with interviews with each of the family members involved in carrying on the bakery’s history. The footage was used to create a video that plays in the header of the website upon page landing, as well as a video used across social channels. The slideshow area showcases the best footage from the bakery—hitting on all of the best bakery items.
Styling the Imagery
The photos were further edited for tone and style to showcase the bakery across the website and social channels.
Establishing Colors
While the maroon was always part of Elliott's brand colors, we expanded the palette to highlight the nostalgia and the history of the bakery.
Designed in History
The site uses design elements that mimic bakery decorating traditions, as well as pull in the colors of the bakery steeped in rich history.
Telling the Story
We didn't just capture the story through photo, video, and design, we also helped to tell the story. Our team wrote the content for the entire site - from the home page to the about. We took elements from the existing pages of the site, but expanded the pages to incorporate more details on the bakery's most popular items and add more background on custom bakery items like wedding cakes and cakes and cupcakes for birthdays, anniversaries, showers, and corporate events.
CLIENT
Our bakery is a historic part of downtown Trenton.
MONTE
You need photos that showcase the history and highlight the nostalgia of visiting your location across generations.
CLIENT
We’ve been around since 1931 and even though we’re new owners, we remain true to the history by using the same recipes from the original owners.
MONTE
We’ll map out a plan that highlights the fellowship that happens between friends inside the bakery, hint at the history through style and color, and showcase the dedication of your staff. Let’s get started!
Any Time
We know bakeries open early, but that doesn’t scare us! We’ll be there at opening to capture your first steps in the donut making process and stay until the last cookies are sprinkled for a custom order.
Capturing the Details
From dropping the dough into the fryers to preparing and icing the cake. Our team was at Elliott’s to capture the details both behind the scenes and in the front of house with the smiling customers.
